Hitesh Sharma
My family has been printing cloth by hand in Sanganer for four generations. I did not choose this trade so much as grow up inside it. Today I run the factory my forefathers built, and I answer the WhatsApp messages myself. When you order from us, you are dealing with the person whose name is on the door.
There is a particular smell to a printing workshop in the early morning, before the heat sets in. Wet cotton, mineral dye, the woody scent of the teak blocks. I have known that smell my whole life. My great-grandfather knew it, my grandfather knew it, my father knew it. It is the smell of our family's work, and it is the reason Shree Srishti Textile exists.
I am Hitesh Sharma. I run Shree Srishti Textile from our unit on Khadi Gramodhyog Road in Sanganer, the town near Jaipur where hand block printing has been practised for more than four hundred years. I am not a businessman who entered textiles because there was money in it. I am a printer's son who turned the family craft into a business that could survive in a modern market without losing what made it worth doing.
This page exists because people who buy fabric online rarely get to meet the person making it. I think they should. So here is who I am, where I come from, and how I work.
A craft passed down, hand to hand
Block printing is not something you learn from a book. It is learned the way my family has always learned it: standing next to someone older, watching their hands, ruining a few metres of cloth, and slowly getting it right. Four generations of my family have done exactly that.
I could move production to power looms and screen printing tomorrow and triple the output. I won't. The day this becomes just another printed-fabric business is the day it stops being worth my family's name.
Hitesh SharmaThe things I will not compromise on
Running a craft business in a market full of cheaper, faster alternatives means making choices constantly. Here is where I have drawn my lines, and why.
From our Sanganer floor to boutiques everywhere
Shree Srishti Textile supplies hand block printed textiles wholesale to boutique owners, resellers, and export buyers. We produce more than five thousand pieces a month and dispatch across India, with a growing export trade to the Gulf, the UK, and the United States. Our range covers the full spectrum of Sanganeri and Bagru craft.
Beyond Shree Srishti Textile, our family runs Sonesh Jaipur, a wholesale ethnic wear brand, and supplies international buyers through dedicated export channels. But everything traces back to the same source: the printing floor in Sanganer that my family has worked for four generations.
Verifiable, on the record
I think a manufacturer should make it easy to check that they are who they say they are. Here are our registration details — all of them verifiable through the relevant government portals.
Over the past months I have been writing detailed guides about the fabrics we make, how to buy them wholesale, and how the craft actually works — the kind of knowledge that usually stays inside the trade. If you want to understand what you are buying before you buy it, start here.
Talk to me directly
Whether you run a boutique in Pune, a saree shop in Hyderabad, or an Indian wear label in London — if you want to source genuine hand block print from the people who make it, message me. I reply the same day.
Thank you for taking the time to read this. Most people buying fabric online never find out whose hands made it. Now you know mine.
— Hitesh